Session Duration is a Useful Metric that is Often Misunderstood

June 21, 2017

Session duration is a statistic frequently seen on the free web tool, Google Analytics. This is one of many metrics used to analyze trends and patterns regarding your website. Knowing how many people are visiting your website as well as what pages t…
https://www.portsidemarketing.com/?p=13517

Bounce Rate Importance and Tips for Improvement for Your Website

June 14, 2017

Bounce Rate is a technical term seen commonly when dealing with SEO. However, many people aren’t aware of what this term means. This number is displayed as a percentage. It indicates which percentage of visitors only view one page on your website. …
https://www.portsidemarketing.com/?p=13499

Google Analytics Introductory Guide for Beginners to Achieve Website Optimization

June 13, 2017

Google Analytics is an excellent free service that tracks nearly everything to do with your website’s traffic. Every website can benefit from using this valuable tool. Both business and personal websites alike can use analytics about website traffi…
https://www.portsidemarketing.com/?p=13507

Near Me Search Strategy Helps Customers find Local Businesses

May 10, 2017

The Near Me Search Strategy is quickly becoming the new, hot strategy for helping customers find local businesses. Google has recently announced a new qualifier that has been added to search queries. Users can now add “near me” to their search to…
https://www.portsidemarketing.com/?p=13380

Reputation & Search Rankings – How Do You Rate?

March 24, 2017

Are you aware of just how many things go into determining search rankings for websites? It used to be that you just had to have the right URL and the right keywords. It didn’t even matter how those keywords were used. Now, the game has changed enti…
https://www.portsidemarketing.com/?p=12706

Social Signals & Search Rankings – What to Know

March 11, 2017

The social signals that you can get from your social media accounts can be a bit confusing if you don’t know what to look for. Very few people actually fully understand how much power these social signals really hold. However, those cues can say a …
https://www.portsidemarketing.com/?p=12704

Optimizing for Mobile Effectiveness and Best SEO

March 10, 2017

When you are coming up with an SEO strategy, you need to include optimizing for mobile website effectiveness in that strategy. Your mobile website is the portal half of your visitors will visit you with. You need to make sure that you are optimizing …
https://www.portsidemarketing.com/?p=12702

Look What’s Behind the Couch

March 4, 2017


Quote of the Day – Look What’s Behind the Couch
https://www.portsidemarketing.com/look-whats-behind-couch/

Google Ranking in 2017 – Learning What Matters

March 3, 2017

If the goal for your website is to boost its Google ranking during 2017, then it is important to know what factors matter most. Some factors that mattered just a few short years ago no longer carry the same weight. Now, you must focus your attention …
https://www.portsidemarketing.com/?p=12700

SEO and SEM Similarities, Differences, and Benefits

February 15, 2017

SEO and SEM are terms related to the world of marketing and search engines. SEO stands for Search Engine Optimization while SEM stands for Search Engine Marketing. Both of these terms have similarities and differences. When used correctly, they can b…
https://www.portsidemarketing.com/seo-sem-similarities-differences/